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We are ERA American
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You are our most valuable customer.
We invest in you with the following:
- Prospecting and lead generation guidance
- Business development and operations help
- Contract and transaction assistance
- A dedicated marketing team at your service
- Company-paid staff to help you do more
We offer over 40 years of experience in the real estate business with offices in Shalimar, Niceville, Crestview, 30A, Gulf Breeze and Pensacola.
Ongoing training keeps you ready for any market shift. We focus on the details so you can focus on your business.
Together we thrive.
COLLABORATION
Agents with similar businesses regularly gather for peer-to-peer mastermind sessions aimed at discussing best practices, market challenges, and successful strategies.
SOCIAL GATHERINGS
Throughout the year, ERA American agents and staff join together for fellowship and fun. From our annual awards gala to holiday gatherings, there's always plenty of opportunities to get to know your ERA American family.
ERA AMERICAN CARES
Together we celebrate personal milestones and support each other during difficult times. Because ERA American cares, we share your news with the company when you need celebration or uplifting.
Leadership that's there for you.
The leadership team at ERA American, boasting over 120 years of combined experience in the real estate industry, is a rich repository of knowledge and expertise that our agents can always tap into.
This highly diverse team with its members' individual areas of niche expertise works on-site and frequently travels to all 6 offices to provide our agents with the access and support they need.
Everything is at your fingertips.
Our platform eraeverything.com has revolutionized how we serve our agents, exceeding all expectations. It is now regarded nationally as a model for convenience and efficiency for ERA American agents.
ERA Everything is equipped with all the resources an agent needs to run and promote their business, including social media content calendars, buyer and seller documents, closing gifts, gear, and supplies. Our advertising programs, plus our billboard co-op
and social media management, can be joined by agents wanting to drive their businesses forward. They also have the opportunity to access upcoming training and events, download important documents or refer clients to our Relocation team.
You can effortlessly download documents or submit a referral to our Relocation team. Plus, we have already found vendors and resources for this central point so you don't have to worry about a thing.
Marketing at your service.
VISIBILITY: Top-of-mind awareness is the key to attracting new clients. To achieve this, it's crucial that you remain visible and present in the minds of potential new customers and the public. The goal of the VIBE team is to keep you in the forefront of the public.
IDENTITY: You are an individual and should have that sort of presence in the public eye. We will work on promoting your personality, values and standards to make your services attractive to potential buyers and sellers.
BRANDING: Put your unique mark on everything you share with your clients and the public while still remaining brand compliant. Our Marketing department will be sure everything you present represents you with all your marketing materials.
ENGAGEMENT: Customer engagement is of utmost importance. Utilizing social media and distinct presentations, we will assist you engage with clients in a truly meaningful manner. Our team of engagement specialists will ensure all your networking bases are effectively covered.
Specialized business support for peace of mind.
What you can expect:
- Interest-free line of credit for certain business expenses.
- Agents' files closely audited by Agent Services Coordinators to ensure accuracy, compliance, and completion.
- Payroll services and benefits offered to agents' W-2 Personal Assistants.
- Company-owned inventory of SUPRA lockboxes freely available to agents.
- Optional bookkeeping and accounting services offered for your convenience.
- Business supply closet readily accessible.
Sign Concierge Service.
Our team covers the cost of producing and installing signs and shields for our agents. Plus, we maintain an inventory of personalized listing shields and riders ready to install.
COMMERCIAL SIGNS:
Ordering a commercial listing sign is a simple 3-step process: visit ERAeverything.com, provide relevant information and submit your installation request. Once production is complete, the installation will be scheduled.
Team of leads specialists.
Our dedicated Leads team is focused on helping to facilitate agents’ communication with other industry professionals to promote successful conversions and ultimately closings.
ERA American has developed relationships with government contractors and large corporations whose employees require relocation assistance. When that happens, our agents are assigned listing and buyer opportunities.
The unique opportunity to procure listings and buyer customers via our rentals department generated over 90 leads last year for ERA American Real Estate agents.
Just a few of our leads sources:
• Rocket Mortgage
• Opcity
• Navy Federal Credit Union
• ERA American Rental Department
• And more
Moxi Suite: find, win, and close more deals.
MoxiWorks' four-part platform has been a game-changer in our industry. We make this powerful suite available free to our agents.
MoxiPresent: Build custom, interactive listing presentations with ease using MoxiPresent real estate presentation system, complete with CMA, buyer presentations and buyer tours with custom-selected properties.
MoxiWebsite: Create a stunning professional website to establish your online presence, help you sell homes and boost your brand's reach. All made easy with MoxiWebsites' agent website builder.
MoxiEngage: This well-designed and intuitive CRM helps real estate agents leverage their sphere of influence to grow their business. Its features allow you to stay in touch with contacts, while also tailoring mail campaigns to suit each individual's unique situation.
MoxiImpress: Use automation to instantly create comprehensive marketing packages for listings. Impress saves agents time by automating listing collateral including brochures, flyers, and more.
Zipforms®: Transaction Management
Everything in one place:
With Zipforms, manage your entire transaction online from listing to closing. No more switching tabs, flipping through apps, duplicate data entry, and costly errors. Zipforms is a one-stop transaction management system.
Full transparency to your brokerage:
Champion transparency and reduce liability from the start with a cutting-edge communications platform. Share newsfeeds where agents, admin, and brokers can all post and comment, provide a document repository with access to key files, and more.
Fully personalized organization:
Zipforms offers personalized checklists to manage transactions. The checklist links to back office reporting which allows the brokerage to help manage your goals.
Connect with your clients digitally:
Zipforms connects to real estate’s most-used tools, solutions, and services, so you can give your clients the modern experience they deserve from the second the listing hits the MLS until the day they move into their new home.
TextERA®: Interactive Experience.
TextERA can turn your static yard sign into an interactive experience for potential buyers. It extends your reach from the front yard to your phone.
Text messaging is one of the keys to reaching customers. According to the Pew Research Center, over 97% of text messages are opened and read. Research shows that about 60% of text leads convert into showings.
With TextERA, agents can purchase personalized codes to reinforce their own brand.
TextERA is automatically synced with MoxiEngage which makes it easy to track, engage and convert prospects. Every property listed by an ERA American agent is assigned a unique SMS text code at no additional cost which you can add to your current sign riders and print marketing.
Interested parties can text ERAFL to 35620 to receive property information, and TextERA will pass details about the new lead to the agent associated with the property.
Interactive digital presentations with AI technology.
We are thrilled to offer our agents access to the cutting-edge technology of studeoHQ. Now you can create digital listing books in just minutes, complete with property photos and a library of video clips.
AI technology even writes a story about your listing based on the photos you input. Then share your listing book via social media, email, text message or by adding a QR code to promotional materials, and easily share its performance analytics with your sellers.
Our exclusive listing and buyer presentations are available for your own personalization and integrate seamlessly with MoxiPresent.
Our professionally curated community guides and interactive storybooks tailored with messaging designed for both prospective buyers and sellers have been compiled into MoxiEngage email campaigns ready to deploy to your contacts with only a few clicks.
Technology exclusive to ERA.
HomeSpotter Boost
Free and automatic just sold digital advertising for your listings! ERA American pays to promote you when your listing has closed.
Quickly build ads and leverage custom audience targeting capabilities to launch effective campaigns designed to generate leads on social media or the web.
- Set your own budget.
- Use Boost for all types of digital ads – including agent branding campaigns.
Social Media Management Tool
This tool free to our agents allows you to utilize pre-generated content to share with your followers across multiple platforms directly from this app.
Reach potential customers with ERA’s exclusive social media assistant:
- Pre-generated content categories such as industry articles, holiday tiles, and ERA American listings.
- Post immediately or schedule for the future.
- Create custom or download pre-generated social media headers and pre-sized web ads. Create custom posts.
We believe in rewarding excellence. Our new Bonus Commission Tier allows our top-tier earning agents to achieve a 90% payout. Here’s how individual agents can achieve it:
Close 20 Transactions: On the 20th closed transaction within a calendar year, ($150,000 min. net income), commissions will be paid out at 90% for the remainder of that calendar year.
-OR-
Reach $200,000 in Net Income: Alternatively, achieve $200,000 in net income regardless of the number of transactions within a calendar year and you will qualify for the 90% payout for the remainder of that year.
*Team and Group criteria available!
Level Up.
ERA American provides a wide range of learning opportunities, from training events hosted in-house to workshops and networking sessions at ERA Real Estate's national conference. In addition to our leadership team and local industry professionals, you can also learn from national coaches and brand representatives.
Every summer we host our Level Up training event where agents explore the tools and resources available to them, while peer-to-peer training offers insights into how other agents are achieving success with these tools. There is further scope for professional development at Fuel, ERA Real Estate's national conference, where attendees can learn from keynote speakers such as Real Estate Coach Tom Ferry and renowned entrepreneur John Taffer.
Business & marketing planning.
Whether you're a seasoned agent or just starting your career, ERA American Real Estate is committed to supporting agents as they grow their businesses. Meet with Linde Bowman, VP of Brokerage, and develop a business plan. Together, you'll assess your successes and challenges throughout the year, making adjustments as needed to ensure you meet your goals.
As a long-time Top Ten agent with ERA American, Linde has dedicated over a decade to the growth of affiliated agents. She understands what it takes to succeed in this industry.
Here's what you can expect from a business planning session:
- Goal Evaluation: Your personal goals will shape your action plan
- Detailed Plan and Strategy: We'll help create a detailed plan specifically tailored to your goals
- Accountability Check-Ins: Schedule regular check-ins to keep yourself on track
- Plan Updates: Modify your plan as needed due to changes in personal life or market conditions
- Yearly Review: Evaluate successes and challenges in December while planning for the following year.
Team building.
ERA American Real Estate is committed to helping its agents build successful teams. It offers guidance in determining the right time to start a team and valuable advice on selecting the right individuals for it.
We aid them to clarify each team member’s role so that optimal performance can be achieved. Agents are guided in navigating the obstacles associated with team building, empowering them to grow their business strategically and confidently.